📈Own Every Pageview

Google Analytics measures website traffic, acquisition channels, audiences and conversions through Google's hosted tag and reporting suite.

// TAKE · Matomo is the closest feature-for-feature swap, including goals, segments and e-commerce reporting, but it is the heaviest to host and several of its best features are paid plugins. Plausible Analytics and Umami cover most needs with a cookieless script and one readable dashboard, while PostHog is a different product entirely, aimed at product analytics rather than marketing reporting.

Mixpanel tracks product events, funnels, retention and cohorts so teams can analyse how people actually use their apps.

// TAKE · PostHog is the only project here that matches Mixpanel feature for feature, with funnels, cohorts, session replay and feature flags, at the cost of a much larger self-hosted footprint. Countly is the better fit for mobile-first event tracking, while Umami and Plausible Analytics are page-view tools that will disappoint anyone who needs behavioural cohorts.

Amplitude provides product analytics for tracking user events, building funnels and cohorts, and measuring retention across web and mobile.

// TAKE · PostHog is the obvious Amplitude replacement, with autocapture, funnels, cohorts and retention in one self-hostable product, plus session replay and feature flags that Amplitude bills separately. Countly is the stronger choice when mobile SDKs and crash data matter most, whereas Rybbit and Fathom Analytics are privacy-first traffic tools that will not answer behavioural questions about user journeys.

Hotjar shows how visitors use a site through heatmaps, session recordings, funnels and on-page surveys and feedback widgets.

// TAKE · OpenReplay is the closest on the part people actually use Hotjar for, with detailed session replay plus network and console context, and it is designed to be self-hosted so recordings never leave your infrastructure. PostHog gives you replay alongside product analytics and flags if you want one tool for everything, while Fathom Analytics is privacy-friendly traffic reporting only and will not replace the replay or feedback side at all.

Segment collects customer events once and fans them out to analytics, marketing and warehouse destinations with identity resolution.

// TAKE · Jitsu is the closest fit, since it is built specifically to capture events at the edge and stream them into your warehouse and downstream tools, which is Segment's core job. PostHog captures the same events but keeps them inside its own analytics product rather than acting as a neutral pipe, and Trench is the option if your volume is high enough that a ClickHouse and Kafka backend is the point.

Fathom Analytics provides simple, cookie-free website analytics focused on privacy compliance and a single readable traffic dashboard.

// TAKE · Plausible Analytics is the closest match in both scope and taste, with one dashboard, no cookies and a hosted option if you would rather not run servers. Umami is leaner and cheaper on your own hardware, Matomo gives you the deep segmentation Fathom deliberately leaves out, and PostHog is overkill unless you need product analytics too.

Simple Analytics provides cookie-free, GDPR-compliant website analytics with a deliberately minimal dashboard of pageviews, referrers and events.

// TAKE · Plausible Analytics matches the one-page, cookie-free philosophy most closely and is mature enough to run unattended; Umami is the lighter self-host if you want to keep the bill near zero. Rybbit and Betterlytics add funnels and session replay, which is more machinery than most people choosing Simple Analytics actually want.

Cloudflare Analytics provides privacy-first website traffic and performance analytics for sites proxied through Cloudflare, without cookies.

// TAKE · Plausible Analytics is the nearest match for the lightweight, cookie-free dashboard, and Umami is the cheaper one to self-host if you already run Postgres or MySQL. Matomo goes far deeper with segmentation and log import but costs you real operations time, and PostHog is a different tool entirely, built for product analytics rather than traffic counts.

Kissmetrics provides person-level product and marketing analytics, tracking individual users through funnels, cohorts and revenue over time.

// TAKE · PostHog is the honest replacement: it does the person-level funnels, cohorts and retention Kissmetrics was built for, and adds session replay and feature flags on top. OpenReplay covers only the replay half, and Plausible Analytics or Umami will tell you which pages are popular but never who did what across sessions.

June turns product usage events into ready-made reports on activation, retention and account health for B2B SaaS.

// TAKE · PostHog is the closest thing to a drop-in replacement and then some, since it covers funnels, retention and cohorts plus session replay and flags, at the cost of a much heavier self-hosted footprint. Aptabase is the sane choice if you only need privacy-friendly usage counts from a desktop or mobile app, and OpenReplay solves a different problem entirely, replay rather than metrics.

Humblytics provides cookieless, privacy-first website analytics with visitor tracking, conversion funnels and A/B test reporting.

// TAKE · Plausible Analytics and Umami are the closest matches for the cookieless single-script part of the job, with Umami cheaper to self-host and Plausible Analytics better at goals and campaign attribution. If you genuinely use the funnel, session replay and experiment features, PostHog is the only project here that covers all three, and Rybbit is the lighter middle ground when PostHog feels like too much machinery.

DataFast is a web analytics product that tracks visitors, traffic sources and conversions for small teams without heavy setup.

// TAKE · Umami gives you the fastest self-hosted setup and a dashboard you can hand to a non-technical founder, while Rybbit adds funnels, goals and session-level detail if attribution is the point. Plausible Analytics is the safest long-term bet on maintenance, and Matomo only earns its heavier footprint if you genuinely need that depth of reporting.